Robert Dortch
Robert Dortch
Class Year
’18
Current home
Phoenix, Arizona
Major(s)
Communication
Current Position
Social Media Manager at Paul Davis
Robert Dortch ’18 majored in communication and minored in public relations at Carthage. Currently working at Paul Davis in Phoenix, Arizona, Mr. Dortch handles all digital needs to amplify and grow the brand, along with brand awareness and sentiment. In his position, Mr. Dortch has learned that human behavior and psychology are vital aspects of marketing efforts, and he loves the challenge of connecting a brand with a specific type of audience.
In addition to working at Paul Davis, Mr. Dortch is an accomplished comedian, with a diverse and dynamic performance history. He has entertained audiences across Arizona, as well as in major comedy hubs like Chicago, Los Angeles, and Las Vegas.
What have you enjoyed most about your career?
“Human behavior and human psychology are deeply engraved in marketing efforts. I love the crossover between the two and the challenges of connecting a brand with a type of audience.”
How did Carthage prepare you?
“Carthage prepared me in every way. I learned a lot about companies, from how they use key performance indicators and search engine optimization marketing, to how they try to perceive and present themselves to clients.”
What opportunities were made possible because of your Carthage experience?
“The internships, the relationships, and the networking opportunities were incredibly valuable to me and many others.”
What Carthage professors played a part in your success and how?
“My professors were amazing. I was surrounded by wonderful characters who truly wanted to help me succeed and find my way in the world. They saw me not just as a student, but as a person. Professor Colleen Palmer was a huge influence. Every class she taught prepared me for the real world, more specifically in my career field.”
Tips for current Carthage students?
“Use your resources! Carthage offers programs that help you get internships and attend networking events. They’ll help edit and write your resume, and so much more. I did not take advantage of many of these opportunities until the middle of my junior year, and I wish I had used them from the day I stepped on campus.”