Marketing Major

At a Glance

At Carthage, you will enhance your ability to work in the dynamic global conditions of the 21st century. Marketing faculty will also help you put theory into practice with internship and career opportunities tailored to your interests. The end result? You will leave Carthage ready and confident to succeed in business.

Degree offered:

B.A. in Marketing

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Carrying out our mission to develop the best-prepared business students in the Midwest, all Carthage business programs follow our proprietary READY™ (Real-world Experience And Developing You) curriculum.

Professors set business professional standards, embedding “real-world” projects and industry standard software (Salesforce, Microsoft Office, Google Ads, HubSpot, WordPress, Tableau, Trello, etc.) in their classes. Many marketing majors add a second major (typically in management) to bolster their credentials.

<div class="lw_widget lw_widget_type_blockquote"><blockquote class="blockquote"><div class="blockquote__image"><picture class="lw_image"><source type="image/webp" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/397,0,1867,1472/42105_Amber_Sherman_27.rev.1757347515.webp 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/397,0,1867,1472/42105_Amber_Sherman_27.rev.1757347515.webp 3x" data-origin="responsive"/><source type="image/jpeg" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/397,0,1867,1472/42105_Amber_Sherman_27.rev.1757347515.jpg 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/397,0,1867,1472/42105_Amber_Sherman_27.rev.1757347515.jpg 3x" data-origin="responsive"/><img src="/live/image/gid/78/width/183/height/183/crop/1/src_region/397,0,1867,1472/42105_Amber_Sherman_27.rev.1757347515.jpg" alt="Amber Sherman '27" width="183" height="183" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/397,0,1867,1472/42105_Amber_Sherman_27.rev.1757347515.jpg 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/397,0,1867,1472/42105_Amber_Sherman_27.rev.1757347515.jpg 3x" data-max-w="1470" data-max-h="1472" loading="lazy" data-optimized="true"/></picture></div><div class="blockquote__content"><div class="blockquote__quote"><svg aria-hidden="true" class="icon icon-round-left-quote" width="48" height="33"><use xlink:href="#icon-round-left-quote"/></svg><p> “I’ve gotten to meet and work with new people, and do things I’ve never done before. I’ve really expanded my abilities since coming to Carthage.”</p></div><footer class="blockquote__footer"><span class="blockquote__author"><a href="/live/profiles/3175-amber-sherman">Amber Sherman</a> ’27</span></footer></div></blockquote></div>
<div class="lw_widget lw_widget_type_blockquote"><blockquote class="blockquote"><div class="blockquote__image"><picture class="lw_image"><source type="image/webp" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/0,0,2400,3200/37071_6795_163701665847155.rev.1699911986.webp 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/0,0,2400,3200/37071_6795_163701665847155.rev.1699911986.webp 3x" data-origin="responsive"/><source type="image/jpeg" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/0,0,2400,3200/37071_6795_163701665847155.rev.1699911986.jpg 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/0,0,2400,3200/37071_6795_163701665847155.rev.1699911986.jpg 3x" data-origin="responsive"/><img src="/live/image/gid/78/width/183/height/183/crop/1/src_region/0,0,2400,3200/37071_6795_163701665847155.rev.1699911986.jpg" alt="Abigail Vagnoni" width="183" height="183" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/0,0,2400,3200/37071_6795_163701665847155.rev.1699911986.jpg 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/0,0,2400,3200/37071_6795_163701665847155.rev.1699911986.jpg 3x" data-max-w="2400" data-max-h="3200" loading="lazy" data-optimized="true"/></picture></div><div class="blockquote__content"><div class="blockquote__quote"><svg aria-hidden="true" class="icon icon-round-left-quote" width="48" height="33"><use xlink:href="#icon-round-left-quote"/></svg><p> “I chose Carthage because of the small campus size, affordability, and the opportunities I have to travel.”</p></div><footer class="blockquote__footer"><span class="blockquote__author"><a href="/live/profiles/2293-abigail-vagnoni">Abigail Vagnoni</a> ’26</span></footer></div></blockquote></div>
<div class="lw_widget lw_widget_type_blockquote"><blockquote class="blockquote"><div class="blockquote__image"><picture class="lw_image"><source type="image/webp" srcset="/live/image/scale/2x/gid/136/width/183/height/183/crop/1/src_region/0,249,2133,2380/38715_4FB1B9CE-B2A0-44FF-AC91-068BB60B4B62.rev.1699912237.webp 2x, /live/image/scale/3x/gid/136/width/183/height/183/crop/1/src_region/0,249,2133,2380/38715_4FB1B9CE-B2A0-44FF-AC91-068BB60B4B62.rev.1699912237.webp 3x" data-origin="responsive"/><source type="image/jpeg" srcset="/live/image/scale/2x/gid/136/width/183/height/183/crop/1/src_region/0,249,2133,2380/38715_4FB1B9CE-B2A0-44FF-AC91-068BB60B4B62.rev.1699912237.jpg 2x, /live/image/scale/3x/gid/136/width/183/height/183/crop/1/src_region/0,249,2133,2380/38715_4FB1B9CE-B2A0-44FF-AC91-068BB60B4B62.rev.1699912237.jpg 3x" data-origin="responsive"/><img src="/live/image/gid/136/width/183/height/183/crop/1/src_region/0,249,2133,2380/38715_4FB1B9CE-B2A0-44FF-AC91-068BB60B4B62.rev.1699912237.jpg" alt="Driedyn O'schay Hernandez" width="183" height="183" srcset="/live/image/scale/2x/gid/136/width/183/height/183/crop/1/src_region/0,249,2133,2380/38715_4FB1B9CE-B2A0-44FF-AC91-068BB60B4B62.rev.1699912237.jpg 2x, /live/image/scale/3x/gid/136/width/183/height/183/crop/1/src_region/0,249,2133,2380/38715_4FB1B9CE-B2A0-44FF-AC91-068BB60B4B62.rev.1699912237.jpg 3x" data-max-w="2133" data-max-h="2131" loading="lazy" data-optimized="true"/></picture></div><div class="blockquote__content"><div class="blockquote__quote"><svg aria-hidden="true" class="icon icon-round-left-quote" width="48" height="33"><use xlink:href="#icon-round-left-quote"/></svg><p> “I chose Carthage because of the immense amount of connections you can gain through school-sponsored events.”</p></div><footer class="blockquote__footer"><span class="blockquote__author"><a href="/live/profiles/2557-">Driedyn O’schay Hernandez</a> ’26</span></footer></div></blockquote></div>
<div class="lw_widget lw_widget_type_blockquote"><blockquote class="blockquote"><div class="blockquote__image"><picture class="lw_image"><source type="image/webp" srcset="/live/image/scale/2x/gid/77/width/183/height/183/crop/1/src_region/59,195,1204,1340/42019_24158_171052831004161.rev.1757347514.webp 2x, /live/image/scale/3x/gid/77/width/183/height/183/crop/1/src_region/59,195,1204,1340/42019_24158_171052831004161.rev.1757347514.webp 3x" data-origin="responsive"/><source type="image/png" srcset="/live/image/scale/2x/gid/77/width/183/height/183/crop/1/src_region/59,195,1204,1340/42019_24158_171052831004161.rev.1757347514.png 2x, /live/image/scale/3x/gid/77/width/183/height/183/crop/1/src_region/59,195,1204,1340/42019_24158_171052831004161.rev.1757347514.png 3x" data-origin="responsive"/><img src="/live/image/gid/77/width/183/height/183/crop/1/src_region/59,195,1204,1340/42019_24158_171052831004161.rev.1757347514.png" alt="Drake Stratton '26" width="183" height="183" srcset="/live/image/scale/2x/gid/77/width/183/height/183/crop/1/src_region/59,195,1204,1340/42019_24158_171052831004161.rev.1757347514.png 2x, /live/image/scale/3x/gid/77/width/183/height/183/crop/1/src_region/59,195,1204,1340/42019_24158_171052831004161.rev.1757347514.png 3x" data-max-w="1145" data-max-h="1145" loading="lazy" data-optimized="true"/></picture></div><div class="blockquote__content"><div class="blockquote__quote"><svg aria-hidden="true" class="icon icon-round-left-quote" width="48" height="33"><use xlink:href="#icon-round-left-quote"/></svg><p> “I’ve enjoyed meeting all of the people I’ve gotten close to, participating in the extracurricular activities here on campus, and networking during our Spotlight on Sports panels.”</p></div><footer class="blockquote__footer"><span class="blockquote__author"><a href="/live/profiles/3105-drake-stratton">Drake Stratton</a> ’26</span></footer></div></blockquote></div>
<div class="lw_widget lw_widget_type_blockquote"><blockquote class="blockquote"><div class="blockquote__image"><picture class="lw_image"><source type="image/webp" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/149,318,795,963/42209_Angelica.rev.1757347515.webp 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/149,318,795,963/42209_Angelica.rev.1757347515.webp 3x" data-origin="responsive"/><source type="image/jpeg" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/149,318,795,963/42209_Angelica.rev.1757347515.jpg 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/149,318,795,963/42209_Angelica.rev.1757347515.jpg 3x" data-origin="responsive"/><img src="/live/image/gid/78/width/183/height/183/crop/1/src_region/149,318,795,963/42209_Angelica.rev.1757347515.jpg" alt="Angelica Mydra '28" width="183" height="183" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/149,318,795,963/42209_Angelica.rev.1757347515.jpg 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/149,318,795,963/42209_Angelica.rev.1757347515.jpg 3x" data-max-w="646" data-max-h="645" loading="lazy" data-optimized="true"/></picture></div><div class="blockquote__content"><div class="blockquote__quote"><svg aria-hidden="true" class="icon icon-round-left-quote" width="48" height="33"><use xlink:href="#icon-round-left-quote"/></svg><p> “After visiting the campus, it felt like Carthage was the place for me to be — it just felt like home.”</p></div><footer class="blockquote__footer"><span class="blockquote__author"><a href="/live/profiles/3201-angelica-myrda">Angelica Myrda</a> ’28</span></footer></div></blockquote></div>
<div class="lw_widget lw_widget_type_blockquote"><blockquote class="blockquote"><div class="blockquote__image"><picture class="lw_image"><source type="image/webp" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/213,503,1226,1515/42187_Shannon.rev.1757347515.webp 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/213,503,1226,1515/42187_Shannon.rev.1757347515.webp 3x" data-origin="responsive"/><source type="image/jpeg" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/213,503,1226,1515/42187_Shannon.rev.1757347515.jpg 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/213,503,1226,1515/42187_Shannon.rev.1757347515.jpg 3x" data-origin="responsive"/><img src="/live/image/gid/78/width/183/height/183/crop/1/src_region/213,503,1226,1515/42187_Shannon.rev.1757347515.jpg" alt="Shannon Campione '27" width="183" height="183" srcset="/live/image/scale/2x/gid/78/width/183/height/183/crop/1/src_region/213,503,1226,1515/42187_Shannon.rev.1757347515.jpg 2x, /live/image/scale/3x/gid/78/width/183/height/183/crop/1/src_region/213,503,1226,1515/42187_Shannon.rev.1757347515.jpg 3x" data-max-w="1013" data-max-h="1012" loading="lazy" data-optimized="true"/></picture></div><div class="blockquote__content"><div class="blockquote__quote"><svg aria-hidden="true" class="icon icon-round-left-quote" width="48" height="33"><use xlink:href="#icon-round-left-quote"/></svg><p> “I can’t say enough good things about the J-Term study tours Carthage has to offer.”</p></div><footer class="blockquote__footer"><span class="blockquote__author"><a href="/live/profiles/3199-shannon-campione">Shannon Campione</a> ’27</span></footer></div></blockquote></div>

Expert, approachable faculty

Every Carthage business professor has worked in the business world — a claim few schools can make. Many bring senior leadership experience at companies like SC Johnson, Snap-on, Medline, Kraft Heinz, Subaru, AbbVie, General Motors, and LaSalle Bank.

Meet the Faculty

Financial Aid for Marketing Majors

Carthage awards two full-tuition Business Scholarships each year to incoming students.

LEARN MORE ABOUT THE BUSINESS SCHOLARSHIPS

Marketing Major: beyond the classroom

Marketing majors can gain professional experience right on campus by joining student organizations.

Velocity Consulting: Work at the first 100 percent student-run, full-service consulting company in the country.
Enactus: Work on projects that address global problems from a business perspective.
Pi Sigma Epsilon: Join the campus chapter of this professional coed sales and marketing fraternity.

See more opportunities for marketing students

First-class Learning Center

The A. W. Clausen Center for World Business prepares students for business leadership in a global economy. You won’t find any large lecture halls; the classrooms encourage group discussion, and the multimedia equipment sharpens presentation skills. The centerpiece is the Troha Boardroom, where you might make a presentation, engage in a debate with fellow students and professors, or meet with visiting business leaders.